Essays about: "Web advertisements"

Showing result 1 - 5 of 26 essays containing the words Web advertisements.

  1. 1. Gendered Language in English Job Advertisements and the Perception of Potential Applicants within Electrical and Electronic Engineering in Sweden

    University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Author : Josefin Alm; [2024]
    Keywords : Sociolinguistics; gender; language; masculine and feminine words; job advertisements; electrical; and electronic engineering.;

    Abstract : This mixed-method study investigates the use of masculine and feminine-coded words (i.e., words associated with gender stereotypes) in English job advertisements in Sweden, focusing on the male-dominated Electronic and Electric engineering field in Sweden (SCB, 2022). READ MORE

  3. 2. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

    University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Author : Elsa Björklund; [2023]
    Keywords : Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

    Abstract : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. READ MORE

  4. 3. Ensuring Brand Safety by Using Contextual Text Features: A Study of Text Classification with BERT

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Lingqing Song; [2023]
    Keywords : ;

    Abstract : When advertisements are placed on web pages, the context in which the advertisements are presented is important. For example, manufacturers of kitchen knives may not want their advertisement to appear in a news article about a knife-wielding murderer. READ MORE

  5. 4. Populating a Database to be used with an Indoor Positioning System

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Maria Halvarsson; Jinglan Qin; [2022]
    Keywords : Indoor positioning system; Bluetooth Low Energy; Relational database; AWS cloud services; Indoor asset tracking; Indoor navigation; Indoor localization; Database design; Inomhuspositioneringssystem; Bluetooth Low Energy; Relationsdatabas; AWS molntjänster; Tillgångsspårning; Inomhusnavigering; Inomhuslokalisering; Databasdesign;

    Abstract : Indoor Positioning System (IPS) are becoming more common in many areas such as retail, warehouses, smart facilities, and manufacturing.In recent years, Bluetooth Low Energy (BLE)-based IPS has become increasingly popular due to its low cost and low energy consumption. One of the more recent updates, Bluetooth 5. READ MORE

  6. 5. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

    University essay from Högskolan i Halmstad

    Author : Mattias Andersson; Eric Gummesson; [2022]
    Keywords : consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

    Abstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE