Essays about: "Web analytics"

Showing result 1 - 5 of 39 essays containing the words Web analytics.

  1. 1. Large Scale Privacy-Centric Data Collection, Processing, and Presentation

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Josefin Andersson-Sunna; [2021]
    Keywords : Analytics system; Privacy; Data collection; Cassandra; Statistics; User statistics; Web analytics; JavaScript; JavaScript tagging; Google Analytics;

    Abstract : It has become an important part of business development to collect statistical data from online sources. Information about users and how they interact with an online source can help improving the user experience and increasing sales of products. READ MORE

  2. 2. How CSR is marketed and optimized in the Swedish fashion industry : A qualitative study on digital marketing and web analytics when marketing CSR

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Minna Åberg; Filip Mattsson; [2020]
    Keywords : CSR; Digital Marketing; Web analytics; Fashion industry; Qualitative study;

    Abstract : The fashion industry is commonly known for being responsible for large amounts of environmental damage as well as having poor working conditions. This is why many companies operating withinthe Swedish fashion industry are working with Corporate social responsibility (CSR)in orderto become more sustainable. READ MORE

  3. 3. SEO for web developers : Understanding, implementing & testing

    University essay from Mittuniversitetet/Institutionen för informationssystem och –teknologi

    Author : Sanna Bergström; [2020]
    Keywords : SEO; Yoast SEO; WordPress; UI;

    Abstract : The objective of this study is to start understanding SEO when you are a web developer to help increase your knowledge to be able to offer more for your costumers. It aims to look at the bigger picture and try to touch a lot of areas within SEO without going in deep into every part. READ MORE

  4. 4. Creating and Evaluating a Useful Web Application for Introduction to Programming

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Daniel Johnsson; [2020]
    Keywords : Learnability; Usability; Utility; E-Learning; Web Application; Data Collection; Analytics; Web Usage;

    Abstract : The aim of this thesis is to build a web application to teach students programming in Python through code puzzles that do not require them to write any code, to answer the research question How should a quiz application for introduction to Python programming be developed to be useful? The web application's utility and usability are evaluated through the learnability metric relative user efficiency. Data was collected and analyzed using Google Analytics and BigQuery. READ MORE

  5. 5. The impact of UI design on reseller behavior

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Elias Andersson; [2020]
    Keywords : Reseller; UI; UX; behavior; e-consumer; web analytics; e-commerce; Återförsäljare; UI; UX; beteende; e-konsument; webbstatistik; e-handel;

    Abstract : The study assesses the influence certain individual factors have on reseller employees online purchasing behavior, after various UI alterations were implemented on a leading tech manufacturer’s web application. A total of 207 reseller employees, from 46 different countries, participated in an 8 week long within-subjects designed A/B test. READ MORE