Essays about: "Wei Chao"

Found 1 essay containing the words Wei Chao.

  1. 1. How to Shoot a Virus (With) a Message : A study on the usage and effect of coronavirus messages on Weibo

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Wei Chao; [2020]
    Keywords : health crisis communication; Coronavirus; social media messages; sensemaking; efficacy; social media engagement; Crisis and Emergency Risk Communication Framework; message virality;

    Abstract : This study investigates what roles the Chinese state-owned media play in the Covid-19 outbreak in terms of what kind of messages they delivered on Weibo and the quality of the messages. It also explores how the public is engaged with these messages on Weibo. Both the messages and the engagement are examined by mix-method content analysis. READ MORE