Essays about: "Wei Jin"

Found 2 essays containing the words Wei Jin.

1. 1. Overcoming Chinese wines’ negative Country of Origin effect: A study on the determinants of perceived wine quality

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Wei Jin; Bo Li; [2018]
   Keywords : Country of Origin; perceived wine quality; extrinsic cues; intrinsic cues;

   Abstract : By exploring determinants of perceived wine quality and seeking possibilities to overcome Chinese wines’ negative COO effect, this paper aims to give insights to current research field about perceived quality and Country of Origin (COO) effect. Adopting an abductive approach, the researchers conducted qualitative semi-structured interviews separately with 11 respondents in different age, nationality and occupation. READ MORE

3. 2. Application of Blue Ocean Strategy to Chinese 3G Mobile Telecom Industry

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Zang Wang; Jin Wei Yang; [2010]
   Keywords : Porter’s five competition forces theory; Blue Ocean strategy; IPA;

   Abstract : The purpose of this study was to apply “Blue Ocean” strategy to Chinese 3G mobile telecom industry. Chinese 3G mobile telecom industry is a rapidly growing multiple industry which served a lot of services to customers. READ MORE