Essays about: "Wei Xing"

Found 1 essay containing the words Wei Xing.

  1. 1. Luxury Consumer Behaviour -A Comparative Case Study of Emerging Luxury Markets in China and Finland

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Suvi Lukkarinen; Wei Xing; [2012]
    Keywords : uxury consumer behaviour; China; Finland; comparative study;

    Abstract : The study on luxury consumers is always connected to their drives behind consumption. Why people buy luxury products is an interesting question. This thesis investigates influencing forces behind luxury consumer behavior, in a comparative case study on Chinese and Finnish consumers. READ MORE