Essays about: "Weijun Yin"
Found 1 essay containing the words Weijun Yin.
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1. Consumers’ purchasing behavior – the impact of product innovation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Research Purpose: The main objective of this study is to investigate the way in which consumers’ attitude toward attributes of product innovation influences their purchasing behavior in grocery stores. The study is based on an investigation of the fresh fruit juice category of the F&B industry. READ MORE
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