Essays about: "Weronika Bojanowicz"

Found 3 essays containing the words Weronika Bojanowicz.

  1. 1. Communication Through CSR: Is It Sustainable? – The Case of H&M

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Keren Attas; Weronika Bojanowicz; Sofie Li Gao; Lisa Niesen; [2017]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. The Effects of Brand-Context Congruence

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Weronika Bojanowicz; Johanna Hagberg; [2017]
    Keywords : customer-based brand equity; brand equity; digital marketing; brand-context congruence; brand image; targeted advertising; perceived quality; brand associations; brand esteem; brand acceptability; overall attitude; symbolic brand; functional brand; Business and Economics;

    Abstract : The purpose of this study is to examine if brand-context congruence has an effect on customer-based brand equity and whether brand image impacts this relationship. The relationship between an ad and the surrounding context, so called context congruence, has gained a lot of attention. READ MORE

  4. 3. Going Lean and Green on Your Mobile Machine : A Quantitative Marketing Placebo Effect Study on Eco-Labelled Technology

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Weronika Bojanowicz; Lina Mattsson; Heidi Nilsson; [2016]
    Keywords : Consumer behaviour; marketing placebo effect; experiments; eco-labelling; environmental concern; consumer attitudes; technology; technology acceptance model;

    Abstract : The environmental concern has become a well discussed topic within today’s society and as a result awareness of the impact human behaviour has on the environment is continuously increasing. This concern is something companies take advantage of when marketing, as for instance by promoting their products or services as eco-labelled. READ MORE