Essays about: "Western Advertisement"
Found 4 essays containing the words Western Advertisement.
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1. Is It the Model's Size That Sells? : An Exploratory Study of Body Diversity in Fast Fashion Advertising on Instagram.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: As an effect of the growth of Instagram during the past few years, more brands have started to use this platform to communicate with their consumers, and a generation that has been shown to be particularly interesting for fast fashion brands, is Generation Y. During the past few years, a term called body-positivity has increased in popularity among social media platforms like Instagram, which purpose is to encourage exposure to different body types. READ MORE
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2. Media Wars: The Caliphate Strikes Back. Islamic State’s Propaganda Magazine Dabiq as a Possible Paradigm Shift in Visual War Reporting and Propaganda
University essay from Lunds universitet/Centrum för MellanösternstudierAbstract : This thesis analyses the history and usage of war photography and propaganda according to theories of their utilisation for the establishment of national narratives in times of war. While Western media and nations alike try to establish narratives of just war without loss of innocent people and own soldiers, the newly emerged terrorist group Islamic State indicates a paradigm change in the approach of graphic content as part of propaganda. READ MORE
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3. How can International Companies adapt their customer communication tools to the cultures of Greece, Lithuania and the Nederlands?
University essay from Institutionen för organisation och entreprenörskap (OE)Abstract : The globalization led international companies to expand in all the continents and to operate in many countries with different cultures and etiquette. In every different culture with its own traditions, values and behavior, an international company has the need, in order to be successful, to modify their management planning, the expansion strategies and of course the customer communication tools concerning the products and the clients. READ MORE
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4. Gender-roles in magazine advertisements: A comparison between Egypt and Sweden
University essay from Lunds universitet/Medie- och kommunikationsvetenskapAbstract : Middle Eastern countries are highlighted by media today and people all over the world are getting more interested in the Middle Eastern cultures. Egypt is one of the more liberal and west influenced countries in the Middle East but despite that only one survey has been done of Egyptian media contexts trying to examine the construction of men and women and its effects and reflection of the society. READ MORE
