Essays about: "What is E-commerce"

Showing result 11 - 15 of 218 essays containing the words What is E-commerce.

1. 11. Analyzing the Elements on ASOS’s Product Pages that Attract and Impact User Purchase Intention

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Natalie Gullbing; Caroline Kristensen; [2023]
   Keywords : Product page; Fast-Fashion; E-commerce; Retail; User-Experience; Product Page Information; Internet Retail Process;

   Abstract : The purpose of this study is to get an idea of what impact different elements and information has on a product page in order for the user to be inclined to purchase the product. Furthermore this research will look into the possible differences and/or similarities between genders. READ MORE

3. 12. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Anna Kälebo Johansson; Michelle Malmström; [2023]
   Keywords : Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

   Abstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE

4. 13. How Pricing Strategies For E-Commerce Are Affected By Website Usability

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Filip Nyström; Filip Lundberg; Arvid Johansson; Einar Rättgård; Sven Grinneby; Lukas Ekberg; Lisa Södereng; [2023]
   Keywords : Decoy effect; Compromise effect; Usability;

   Abstract : The growth of e-commerce, accelerated by the covid-19 pandemic, have fundamentally changed how companies commercialize their products. To remain competitive, many retail companies must transition parts of, or their entire, selling process to the internet. READ MORE

5. 14. "The power of eWOM and online reviews on Generation Z" : A quantitative study about to what degree eWOM and online reviews influence Generation Z's purchase intention regarding interior design in Sweden.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Lizette Hughes; Persson Maria; [2023]
   Keywords : Generation Z; eWOM; WOM; Online reviews; Social media; Interior design; Consumer behaviour; Digital marketing; Purchase intention; Credibility; E-commerce; Referral marketing; Sweden;

   Abstract : Title: The power of eWOM and online reviews on Generation Z - a quantitative study about to what degree do eWOM and online reviews influence Generation Z’s purchase intention regarding interior design in Sweden. Background: This thesis explains the influence of electronic word of mouth (eWOM) and online reviews on the purchasing intention of Generation Z, the world's largest consumer group, within the interior design industry in Sweden. READ MORE

6. 15. Breaking the Time Preference : A study of home delivery

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Gustav Alvinsson; [2022]
   Keywords : Time preference; last-mile delivery; consumer preference; Tidspreferens; last-mile delivery; frakt; fraktpreferens; konsumentpreferenser;

   Abstract : Bakgrund. E-handel ökar ständigt, och med det även frakt av ehandelsvaror. Frakten som skrivs om i den här studien syftar till den frakt som sker mellan en återförsäljare och en slutkonsument. Denna är i texten kallad last-mile delivery. READ MORE