Essays about: "Willard Kingstone Matukuta"

Found 1 essay containing the words Willard Kingstone Matukuta.

1. 1. Technology and Customers’ Experiences in Fashion Physical Stores: The Case of Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Meron Kebede Abebaw; Willard Kingstone Matukuta; [2018]
   Keywords : Online shopping; Physical store; In-store technology; Customer experiences; Customer behavior; Sweden;

   Abstract : Title: Technology and Consumers’ Experiences in Fashion Physical Stores: The Case of Sweden Level: Master Thesis in Business Administration Author: Meron Kebede Abebaw; Willard Kingstone Matukuta Supervisor: Agneta Sundström, PhD Examiner: Maria Fregidou-Malama, PhD Date: May, 2018  Aim: The aim of this study is to analyze whether in-store digital technology in fashion retailers are used to change the customers’ shopping experience and behavior. Method: This study chooses qualitative research and used both primary and secondary data collection as method. READ MORE