Essays about: "William Broman"

Found 1 essay containing the words William Broman.

  1. 1. Will I Stay or Will I Churn?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : William Broman; Philip Eriksson; [2021]
    Keywords : churn prediction; neural network; habit; big data; logistic regression;

    Abstract : Big data is transforming the way we understand and predict user behavior. One of these areas is customer churn prediction in mobile apps. This quantitative case study investigates which variables predict churn in a mobile wellness app, for the first week of use. READ MORE