Essays about: "William Hermansson"

Found 1 essay containing the words William Hermansson.

  1. 1. Trust in Fintech: Endorsements' effectiveness in establishing consumer trust

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jacob Wellershaus; William Hermansson; [2020]
    Keywords : Endorsement; Elaboration Likelihood Model; Fintech; Trust;

    Abstract : Trust in the financial industry is low and has been for quite some time. Yet, trust has been found to be crucial to facilitate consumer engagement in the industry. With the shift to digital, the primary way to build trust for financial services companies - face-to-face interaction - is taken out of play. READ MORE