Essays about: "William Lindquist"

Found 1 essay containing the words William Lindquist.

  1. 1. What Does it Take to Forgive? : A study about what impacts brand forgiveness after a transgression

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : William Lindquist; Erik Singer; [2022]
    Keywords : Brand image; Brand forgiveness; Transgression; Generational cohort theory; Generation X; Generation Z; Social media; Consumption behavior; Negative word-of-mouth;

    Abstract : No one is perfect, and that includes the brands that we use. Therefore, there will inevitably come a time in a brand’s existence where a transgression occurs that will harm their relationships with its customers. The decision to forgive a brand after a transgression is a complex and individual process that evolves over time. READ MORE