Essays about: "William Takolander"

Found 1 essay containing the words William Takolander.

  1. 1. Next Best Action : A clustering framework for Customer Relationship Management

    University essay from Mittuniversitetet/Institutionen för informationssystem och –teknologi

    Author : William Takolander; [2022]
    Keywords : CRM; Clustering; Data analysis; Customer engagement;

    Abstract : For companies that supply a service to their customers, there will always be a difference in engagement from customer to customer. Some customers might have created an account, they might also have a paid subscription, or they neither have an account nor are a subscriber. Meaning that they only interact with the free content provided. READ MORE