Essays about: "Willingness to purchase"

Showing result 1 - 5 of 69 essays containing the words Willingness to purchase.

  1. 1. The Influence of Blockchain Technology on Swedish Consumers’ Purchase Intention of Eco-Friendly Clothing Products : A Cross-Sectional Study

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Isak Klerck; Oliver Perttunen; [2023]
    Keywords : greenwashing; environmental awareness; attitudes; BCT; clothing;

    Abstract : Consumers are increasingly becoming more sustainable and strive towards making sustainable actions and purchases. As a response, companies attempt to follow this trend by offering sustainable and eco-friendly products and services, however, this has increased the tendency of greenwashing techniques. READ MORE

  3. 2. How do virtual tours affect willingness to pay for property in the real estate market?

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Markus Sjölund; [2023]
    Keywords : willingness to pay; property; virtrual tours;

    Abstract : Although virtual tours for properties have existed for some time, it has recently become a highlyrelevant marketing tool for real estate agents. As it enables them to keep up with thecompetition, it has proven especially effective for hard-to-showcase properties. READ MORE

  4. 3. Understanding Swedish Consumers’ Purchase Intentions for Green Packaged Short-Shelf- Life Food Products : An Expanding to the Theory of Planned Behavior

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Siyu Huang; Ali Ahsan Talpur; [2023]
    Keywords : ;

    Abstract : Background The climate change problem causes the importance of sustainable development. Food wastage especially short-shelf-life food product and the main focus on the consumer purchase intention towards the short-shelf-life food products in green packaging. READ MORE

  5. 4. Social Elements of Gaming and Microtransaction Purchases : A multiple case study exploring perceived values’ influence on players’ willingness to purchase microtransactions and how these are affected by social elements of gaming.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Felix Ekeroth; Viktor Sandoff; [2023]
    Keywords : Microtransaction; Perceived Value; Attribute; Consequence; Value; Social Element of Gaming;

    Abstract : Background: Incorporating microtransactions has become a popular business model for video game publishers as it ultimately provides stability and reduces financial risk. While microtransactions are becoming increasingly prevalent, they do not come without trouble as they have been linked to unfair gameplay advantages and reduced satisfaction with the game. READ MORE

  6. 5. Have you seen that I've paid to go green? A quantitative study on how product visibility impacts consumers' intention to pay a price premium for green steel and ammonia products

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elsa Fäger; Madeleine Briem; [2022]
    Keywords : Green premium; Hard-to-abate industries; Willingness to pay; Product visibility; Signalling theory;

    Abstract : Are consumers willing to pay a price premium for green product alternatives? This is a key question for companies evaluating whether to decarbonise their businesses. For so-called hard-to-abate industries, decarbonisation will require significant investment, and thus this question is of great importance. READ MORE