Essays about: "Willingness to purchase"

Showing result 11 - 15 of 69 essays containing the words Willingness to purchase.

  1. 11. Consumption of sustainable food products : A study of the Sustainable purchase perception matrix and Sustainable lead consumers; A life cycle assessment of BäR smoothie

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Cecilia Melén; Mirea Wolff; [2021]
    Keywords : Compromise; Confidence; WTP; PCE; Sustainable lead consumer; Sustainability marketing; Scepticism; Life cycle assessment; LCA; Environmental impact; Global warming; Eutrophication; Primary energy use; Smoothie; Kompromiss; Självförtroende; WTP; PCE; Hållbar marknadsföring; Skepticism; Livscykelanalys; LCA; Miljöpåverkan; Global uppvärmning; Övergödning; Primärenergianvändning; Smoothie;

    Abstract : Part 1 The scientific community has identified an attitude-action gap for demographic and psychographic variables when studying sustainable purchase behaviour. By focusing on what happens during the purchase instead of the purchaser, this cross-sectional study aims to understand sustainable purchase behaviour when consumers purchase sustainable food. READ MORE

  3. 12. Green travel onboarding – An exploration of the environmental value co-creation in tourism transportation online platforms from the millennial's perspective

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Jung-Tzu Tsai; Michaël Le; [2021]
    Keywords : Millennials; Value co-creation; Customer decision process; Tourism Transportation; Sustainability options; Environmental value; Social Sciences;

    Abstract : The carbon emissions from tourism transportation have been a significant environmental issue. Studies have tried to investigate the impacts of sustainability initiatives provided by tourism transportation on travellers, but the target group and the types of transportation are limited. READ MORE

  4. 13. Feature-Based Dynamic Pricing of Airline Ancillaries

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Muhammed Memedi; [2021]
    Keywords : ;

    Abstract : Airline ancillary revenue has increased substantially over the past years. Despite the increasing attention, its pricing models have mostly progressed slowly and remained simple. In this work we apply dynamic pricing models for the purpose of maximizing airline ancillary revenue. Our contributions in this thesis are threefold. READ MORE

  5. 14. Factors that influence the purchase intention of sustainable apparelproducts relating young consumers in the Netherlands.

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Ezra Holstvoogd; [2021]
    Keywords : Sustainability; apparel products; clothing; theory of planned behavior; purchase intention; attitude; subjective norm; behavioral control; environmental concern; environmental knowledge; willingness to pay premium; aesthetic values; consumer effectiveness;

    Abstract : Purpose: This research’s purpose is to test previous used factors that influence the green purchase intentions of apparel products on a not yet tested target group, young consumers in the Netherlands. The goal that goes with the purpose is to stimulate the sustainable apparel consumption in the Netherlands. READ MORE

  6. 15. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Adam Winnberg; Frida Mårtensson; [2021]
    Keywords : Grocery retail sector; Brand Equity; Online Customer Experience OCE ; E-loyalty; Switching Behavior;

    Abstract : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. READ MORE