Essays about: "Willingness to purchase"

Showing result 16 - 20 of 69 essays containing the words Willingness to purchase.

1. 16. Is Overseas Political Challenge Always Harmful to Chinese Multinationals? - Implications on Chinese Purchase Willingness

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Hanzhang Jin; Yuchen Liu; [2021]
   Keywords : Overseas political challenge; Consumers purchase willingness; Brand awareness; Brand image; Chinese multinationals; Signaling theor;

   Abstract : Multinationals are subject to questioning about organizational legitimacy issues by foreign governments when expanding overseas. This issue has become more prevalent over the past two decades with the rapid development of emerging countries and the exponential expansion in outward foreign direct investments from the firms of these emerging countries. READ MORE

3. 17. Privacy and security of IoT : A smart home perspective

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Dean Ivancevic; [2020]
   Keywords : Internet; IoT; Internet of things; smart home; smart home device; perception; security; privacy; trust; interviews; qualitative;

   Abstract : In a world where technological progress is constant, understanding the views and experiences of users is essential. With the use of technology, there are many dangers. Issues with privacy and security are among them. This thesis deals with understanding the perception of privacy and security of smart home IoT devices. READ MORE

4. 18. Changing attitudes towards fast-fashion : A qualitative study of Swedish Generation Z and their increased ecological conscience

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mimmy Ly; Sophie Vigren; [2020]
   Keywords : Fast-fashion; sustainability; ethics; environmentally responsible fashion; socially responsible fashion; ecological conscience; Generation Z; attitudes; consumer behavior;

   Abstract : The fast-fashion industry’s effect on the environment becomes more of a critical subject as the industry grows and dominates the apparel industry. Fast-fashion is based on frequently pushing new trends to consumers in order to increase sold volumes. READ MORE

5. 19. Willing to shop like a (wo)man? : A consumer perspective on the perception of Pink Tax

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Elina Magnusson; Maja Eriksson; [2020]
   Keywords : Pink Tax; price discrimination; gender based pricing; gendered products; perception; pricing; purchases; gender; men; women; Sweden.;

   Abstract : Title: Willing to shop like a (wo)man? - A consumer perspective on the perception of Pink Tax Subject: Bachelor thesis in business administration, 15 hp Authors: Maja Eriksson & Elina Magnusson Purpose: The purpose of this study is, therefore, to compare the perceptions about the Pink Tax between men and women in Sweden, including how the price influences the willingness to buy as well as perceived price fairness and perception of gendered products. Methodology: The study was conducted by qualitative interviews with a semi structured interview. READ MORE

6. 20. The impact of delivery lead time on customer conversion

   University essay from Lunds universitet/Produktionsekonomi

   Author : Olle Josefsson; Jame-Jamil Hanna; [2020]
   Keywords : Delivery lead time; retail; supply chain management; e-tailing; furniture; online sales; e-commerce; Technology and Engineering;

   Abstract : Delivery lead time (DLT) is seen as one of the most important service factors affecting the consumers willingness to fulfill a purchase within online retailing (Esperet al., 2003). The purpose of this thesis is to investigate the effect variations in the offered DLT have on customer conversion rate within e-commerce. READ MORE