Essays about: "Wilma Sköld"

Found 1 essay containing the words Wilma Sköld.

  1. 1. Sustainable Influencers, Hot or Not? : An Exploratory Study of the Perceptions towards Sustainable Fashion Influencers on Instagram

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Marilyn Palin; Wilma Sköld; [2022]
    Keywords : Generation Z; Social Media Influencer; Sustainable Fashion; Instagram;

    Abstract : Background: Given consumers’ rising awareness of the environmental damages caused by the fashion industry, brands now discuss sustainability in relation to their products often through using social media platforms. With the ambition to shift consumers’ purchasing behavior, firms strive to collaborate with influencers to endorse their sustainable products. READ MORE