Essays about: "Winta Asbaha"

Found 1 essay containing the words Winta Asbaha.

  1. 1. The Use of Online Reviews for Pure Player Products

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jasmen Abd-El-Samie; Winta Asbaha; Shah Alam Riaz Tarar; [2018]
    Keywords : Electronic word of mouth; pure player; trust; risk;

    Abstract : Electronic commerce is the selected field to investigate for this thesis, particularly pure player apparel brands. This has been of interest as consumers struggle when shopping online for apparel since they cannot test the product before purchasing with pure players, therefore, there is information asymmetry. READ MORE