Essays about: "Women’s Football"

Found 4 essays containing the words Women’s Football.

  1. 1. Accounting and the Dark Side of Passionate Interest - The Case of a Swedish Elite Women's Football Team

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Tova Isberg; Jessica Kollberg; [2023]
    Keywords : Sports; Women s football; Passionate interest; Institutional logics;

    Abstract : This thesis examines the interrelationship between accounting practices and the coexistence of multiple institutional logics in a Swedish elite women's football team. While previous studies have investigated the nexus of accounting and sports, the perspective of a female sports organization remains unexplored. READ MORE

  3. 2. Investigating gender stereotypes in the media : A Natural Language Processing approach to understanding gender disparities in the reporting of football

    University essay from Linköpings universitet/Institutet för analytisk sociologi, IAS; Linköpings universitet/Filosofiska fakulteten

    Author : Isabel Pereira Fernandez; [2021]
    Keywords : ;

    Abstract : Sports can be an important factor in defining gender identity. However, sports are generally perceived as a masculine activity, especially when they are highly physical. In turn, this negatively impacts women who want to partake in such activities. READ MORE

  4. 3. The Sponsorship Collaboration - A Game On Equal Terms? A qualitative study of gender-influence in football sponsorship collaborations

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Amanda Sochon; Anna Zdolsek; [2017]
    Keywords : Sponsorship; Sponsorship Collaboration; Women in Sport; Women s Football; Gender;

    Abstract : Corporate interest in sponsorship is continuously increasing globally and sport is receiving the largest portion. In Sweden, a country ranked as one of the most gender-equal countries in the world, 46 % of elite athletes are women but only 20 % of sport sponsorship resources are allocated to this group. READ MORE

  5. 4. Increasing the Commercial Value of Womens Football Through a Holistic View on Sponsorship : A Case Study on Women's Football in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Pernilla Elardt; Linnéa Hasselgren; Felicia Havik; [2015]
    Keywords : Sports Marketing; Sport Sponsorship; CSR Sponsorship; Women’s Sports; Women’s Football; Sweden;

    Abstract : Background Football is the most popular sport in Sweden today, however the interest for women’s football is decreasing (Sponsor Insight, 2014, Appendix II). The development of women’s football in Sweden has been remarkable during the last decades. READ MORE