Essays about: "Women’s Sports"

Showing result 1 - 5 of 6 essays containing the words Women’s Sports.

  1. 1. Accounting and the Dark Side of Passionate Interest - The Case of a Swedish Elite Women's Football Team

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Tova Isberg; Jessica Kollberg; [2023]
    Keywords : Sports; Women s football; Passionate interest; Institutional logics;

    Abstract : This thesis examines the interrelationship between accounting practices and the coexistence of multiple institutional logics in a Swedish elite women's football team. While previous studies have investigated the nexus of accounting and sports, the perspective of a female sports organization remains unexplored. READ MORE

  3. 2. Does my self-image do the purchasing for me? : A thematic analysis on millennial women's attitudes towards sports supplements and their willingness to purchase based on packaging design

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Borg; Nicki Rönnbom; [2021]
    Keywords : Willingness to purchase; sports supplements; nutritional supplements; attitudes; experience.;

    Abstract : The purpose of this study is to gain a deeper understanding of Swedish female millennials attitudes towards sports supplements. As well as how packaging design influences their willingness to purchase within this product category. READ MORE

  4. 3. Why do Women's Hockey Players Choose to Dropout from Ice Hockey? A Thematic Analysis

    University essay from Högskolan i Halmstad

    Author : Albin Werner; [2021]
    Keywords : Interpersonal Constraints; Intrapersonal Constraints; Leisure Constraints Theory; Self-Determination Theory; Structural Constraints; Thematic Map; Interpersonliga begränsningar; Intrapersonliga begränsningar; Fritidsbegränsningsteori; Självbestämningsteorin; Strukturella Begränsningar; Tematisk Karta;

    Abstract : The purpose of the study was to thematically map and describe what motives and factors previous ice hockey women experienced as contributing to their dropout from ice hockey. The study involved 15 interviewees; women aged 17–42 (M = 23.3 SD = 6,8) where all participants previously played ice hockey but have now chosen to quit. READ MORE

  5. 4. Investigating gender stereotypes in the media : A Natural Language Processing approach to understanding gender disparities in the reporting of football

    University essay from Linköpings universitet/Institutet för analytisk sociologi, IAS; Linköpings universitet/Filosofiska fakulteten

    Author : Isabel Pereira Fernandez; [2021]
    Keywords : ;

    Abstract : Sports can be an important factor in defining gender identity. However, sports are generally perceived as a masculine activity, especially when they are highly physical. In turn, this negatively impacts women who want to partake in such activities. READ MORE

  6. 5. Increasing the Commercial Value of Womens Football Through a Holistic View on Sponsorship : A Case Study on Women's Football in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Pernilla Elardt; Linnéa Hasselgren; Felicia Havik; [2015]
    Keywords : Sports Marketing; Sport Sponsorship; CSR Sponsorship; Women’s Sports; Women’s Football; Sweden;

    Abstract : Background Football is the most popular sport in Sweden today, however the interest for women’s football is decreasing (Sponsor Insight, 2014, Appendix II). The development of women’s football in Sweden has been remarkable during the last decades. READ MORE