Essays about: "Wouter Bruin"
Found 2 essays containing the words Wouter Bruin.
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1. Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose is to explore ambush marketing by reconceptualizing the phenomenon from the ambusher’s perspective in the context of mega sports events. Methodology: This study conducted a relativist ontology and a constructionist epistemology to allow for the most relevant interpretations of the empirical data. READ MORE
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2. Positioning the French Goddess, The Citroën DS case
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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