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1. 1. Social factors that influence consumers’ decisions when buying second-hand cars in China—Based on EKB model

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : XIANGYU WU; YI ZHENG; [2016]
   Keywords : Second-hand cars; social factors; EKB model; rank;

   Abstract : Today more and more people buy second-hand products on internet. As the typical durable goods, second-hand cars are very popular among consumers. In recent years, the sale of second-hand cars increases quickly in China. In addition, there is still potential in the second-hand market. READ MORE