Essays about: "Xiaodong Christina Li"
Found 1 essay containing the words Xiaodong Christina Li.
1. An Exploration of the Contributing Factors - How can Chinese Apparel Companies build Global Brands in the European Market?University essay from Högskolan Kristianstad/Institutionen för ekonomi; Högskolan Kristianstad/Institutionen för ekonomi; Högskolan Kristianstad/Institutionen för ekonomi
Abstract : Nowadays having a global brand is essential in the business world and it is a goal for some Chinese apparel companies to pursue. The main purpose of this dissertation was to investigate the different views on the importance of the key factors influencing global brand building among the European customers, Chinese clothing companies and European apparel enterprises, and also to give some suggestions to Chinese apparel companies that have the intention to build strong brands in the European market. READ MORE