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1. 1. Improve Customer Engagement by Implementation of Service Robot - A case study in collaboration with Husqvarna Group

   University essay from Göteborgs universitet/Graduate School

   Author : Jiao Yang; Xiaojuan Liao; [2021-07-08]
   Keywords : Frontline service robots; Customer engagement; Perceived innovativeness; Service experience; Customer satisfaction; Asset-builder business;

   Abstract : Background and Purpose: Customer engagement has strategic importance for firms since it enhances the performance of the firm in various aspects. Nowadays, firms are employing advanced technology to increase customer engagement. READ MORE