Essays about: "Xiaonuo Liu"
Found 1 essay containing the words Xiaonuo Liu.
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1. Understanding Brand Avoidance Among Female Chinese Consumers : The driving forces behind negative consumption among female Chinese consumers
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : The purpose of this study was to find the main drivers of brand avoidance behavior among Chinese female's cosmetics consumers. Based on Lee et al. (2009) and Knittel et al. (2016) model to do the research. READ MORE
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