Essays about: "Xiaoqin Yuan"

Found 1 essay containing the words Xiaoqin Yuan.

  1. 1. How to Promote Customer Loyalty of Chinese Mobile Telecom Operator : Case Study of China Mobile

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Yi Hao; Xiaoqin Yuan; Weiqing Zhang; [2009]
    Keywords : customer loyalty; customer satisfaction; perceived quality; customer value; switching cost; corporate image; Chinese mobile telecom industry; China Mobile;

    Abstract : Customer loyalty has been investigated in years, and its importance to corporate is understood by managers. The purpose of this paper is to find out what kinds of specific and concrete operational factors have an important impact on Chinese mobile telecom customer loyalty. READ MORE