Essays about: "Xiaorui Hu"
Found 1 essay containing the words Xiaorui Hu.
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1. Gender performance in livestream shopping - An empirical study of the most popular male host for beauty product in China
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : This thesis explores how a successful male beauty host and his viewers perform gender roles in the Chinese livestream shopping. Although a vast scope of research has approached different gender-related topics in marketing and consumer research, livestream shopping has remained unexplored. READ MORE
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