Essays about: "Xiaorui Wang"

Found 3 essays containing the words Xiaorui Wang.

1. 1. Gender performance in livestream shopping - An empirical study of the most popular male host for beauty product in China

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Zhaoze Wang; Xiaorui Hu; [2021]
   Keywords : marketing; consumer; livestream shopping; gender performance;

   Abstract : This thesis explores how a successful male beauty host and his viewers perform gender roles in the Chinese livestream shopping. Although a vast scope of research has approached different gender-related topics in marketing and consumer research, livestream shopping has remained unexplored. READ MORE

3. 2. Entrepreneurial Intentions & Mobility : An Exploratory Study of Chinese Exchange Students at Halmstad University College

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : xiaoling Wang; xiaorui Sun; [2010]
   Keywords : ;

   Abstract : In order to extend the literature on predicting entrepreneurial intentions this study aims to test a model incorporating cultural, social, and psychological factors. We investigate the factors behind the entrepreneurial (i.e. starting-up their own business) intentions of Chinese Exchange Students (CES) at Halmstad University College, Sweden. READ MORE

4. 3. Can You Buy a Memorable Wedding? : How socio-economic determinants shape the consumption of wedding goods and services. A case study in China.

   University essay from IHH, Nationalekonomi

   Author : Xiaorui Wang; [2010]
   Keywords : wedding goods and services; Chinese wedding industry; consumption; satisfaction;

   Abstract : The main purpose of the study is to explore how certain socio-economic determinants shape the way consumers behave in the consumption of wedding goods and services. These socio-economic determinants include: price, education, family tradition, social constraints and self-expression. READ MORE