Essays about: "Xiaoshu Zheng"
Found 1 essay containing the words Xiaoshu Zheng.
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1. The case of Geely acquiring Volvo Car : A study on low brand equity acquiring high brand equity
University essay from Företagsekonomiska institutionenAbstract : Much previous research has studied high brand equity acquiring high brand equity or high brand equity acquiring low brand equity. However, very little research has been conducted to understand how that low brand equity acquiring high brand equity changes the low brand equity especially in China. READ MORE
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