Essays about: "Xiaoying Wang"

Found 1 essay containing the words Xiaoying Wang.

  1. 1. Corporate Reputation Management of Swedish Universities in Marketing Perspective - An Example of Lund University

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Chengmin Zhang; Xiaoying Wang; [2013]
    Keywords : corporate reputation; reference group; decision making process; marketing promotion strategy; Lund University; Business and Economics;

    Abstract : Sweden was one of the most popular countries where many non-European students chose as the destination to study. However, since the introduction of tuition fees in the autumn of 2011, there has been a major reduction of enrolment in the total number of non-European students. READ MORE