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1. 1. Corporate Reputation Management of Swedish Universities in Marketing Perspective - An Example of Lund University

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Chengmin Zhang; Xiaoying Wang; [2013]
   Keywords : corporate reputation; reference group; decision making process; marketing promotion strategy; Lund University; Business and Economics;

   Abstract : Sweden was one of the most popular countries where many non-European students chose as the destination to study. However, since the introduction of tuition fees in the autumn of 2011, there has been a major reduction of enrolment in the total number of non-European students. READ MORE