Essays about: "Xin Guo"

Found 3 essays containing the words Xin Guo.

  1. 1. Consumers’ purchasing behavior – the impact of product innovation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Xin Guo; Weijun Yin; [2014]
    Keywords : Consumers’ purchasing behavior; product innovation; intention to purchase; F B industry; fresh fruit juice; Business and Economics;

    Abstract : Research Purpose: The main objective of this study is to investigate the way in which consumers’ attitude toward attributes of product innovation influences their purchasing behavior in grocery stores. The study is based on an investigation of the fresh fruit juice category of the F&B industry. READ MORE

  3. 2. Internationalization of Enterprise-solution Software: From Understand Your Product to Understand Your Network

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Xin Guo; [2011]
    Keywords : Internationalization process; Business network; Enterprise software;

    Abstract : Due to the characteristics of software, software products have been considered products with "pure" profits which are suitable to be sold in the international market. Enterprise software is one typical type of software which is mainly sold in business market. READ MORE

  4. 3. The Corporate Sustainability of Royal Dutch Shell : A Green Model Investigation into One of the Most Pollutant Corporations in the world

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Xin Guo; Ana Maria Munteanu; [2011]
    Keywords : Sustainable Development; Sustainability; Corporation; Corporate Sustainable Development; Environment; Society; Resources; Energy; TBL; Reporting; Shell;

    Abstract : In light of never before seen environmental degradation and social injustice, the urgency to move forward on the path of sustainable development has skyrocketed. As Millennials, we see it in our duty to raise awareness about the dangers of our lifestyles and contribute with a solution to measuring sustainability. READ MORE