Essays about: "Xu Ling"

Found 1 essay containing the words Xu Ling.

  1. 1. Chinese Manufacturing SME’s Transformation from Marketing Perspective : A case study of the marketing transformation in Jiangsu Lugang Science & Technology Co. Ltd

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Li Ling; Chupeng Xu; [2014]
    Keywords : SME; Marketing; Transformation; China;

    Abstract : This exploratory study investigated the marketing transformation of typical Chinese manufacturing SME in the changing environment during last decades. The authors empirically studied the marketing perception and practice of Jiangsu Lugang Science and Technology Co. Ltd during three strategic orientation periods. READ MORE