Essays about: "Xuan Bai"

Found 1 essay containing the words Xuan Bai.

  1. 1. Car Purchasing Behavior in Beijing : - An Empirical Investigation

    University essay from Handelshögskolan vid Umeå universitet

    Author : Xuan Bai; Liu Dongyan; [2008]
    Keywords : Purchasing behavior; Product-related attributes; Consumer Decision Process;

    Abstract : This study aims to give an overview on young Chinese consumers’ car purchase behavior. The results show that car purchasing decision is an important decision for most of Chinese. Consumers get information from different channels. READ MORE