Essays about: "Xuan Feng"

Found 2 essays containing the words Xuan Feng.

  1. 1. The Impact of Customer Relationship Marketing Tactics On Customer Loyalty Within Swedish Mobile Telecommunication Industry

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Yuanyuan Jr Feng; Xuan Jr Zhang; [2009]
    Keywords : Relationship Marketing; Customer Loyalty; Relationship Quality; Trust; Satisfaction; Switching Cost; Mobile Telecommunication;

    Abstract : Due to the more and more fierce competition in today’s business, many companies are required to build long-term profitable relationship with customers and to achieve customer loyalty. Therefore, relationship marketing has become more and more important since last decade of 20th century, especially in service industry. READ MORE

  3. 2. Evaluation of Capuchin Application Programming Interface : Implementing a Mobile TV Client

    University essay from KTH/Kommunikationssystem, CoS

    Author : Xuan Feng; [2009]
    Keywords : Capuchin API; JAVA ME; Action Script 2.0; VoD; Linear TV; Min TV; Mobile TV; presentation technologies; experimental evaluation;

    Abstract : The purpose of this research was to evaluate the Capuchin API launched by Sony Ericsson at Lund, Sweden in 2008. The Capuchin API bridges Adobe’s Flash graphics and effects with JSR support from Java ME. We evaluated Capuchin API with regard to its suitability for a Mobile TV application. READ MORE