Essays about: "Xueqin Fu"

Found 1 essay containing the words Xueqin Fu.

  1. 1. Managing networks by MNCs to achieve competitive advantage in the changing environment : A case study of China Unionpay

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Xueqin Fu; Muhammad Latif; [2017]
    Keywords : ;

    Abstract : Purpose: The purpose of this research is to analyze the effect of changing institutional environment on the case company China Unionpay (CUP) and the management of the new competitive situation of Chinese electronic funds transfer market. Moreover, the impact of this change on the networks and relationships between China Unionpay and their customers is examined. READ MORE