Essays about: "Xueying Shi"

Found 1 essay containing the words Xueying Shi.

  1. 1. The Audience Engagement for the TV Show of the Palace Museum : Case Study for the Social Media, Weibo account of the TV Show, There is Something New in the Palace Museum

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Xueying Shi; [2020]
    Keywords : digital museum; social media interaction; audience engagement; participatory culture; edutainment;

    Abstract : This study aims to analyze the audience engagement in a Chinese social media, Weibo, of the Palace Museum TV show “There is Something New in the Palace Museum”. It is new for a Chinese museum to cooperate with traditional media and digital media at the same time to generate more interest, particularly of younger generations. READ MORE