Essays about: "YUQING CHEN"

Found 1 essay containing the words YUQING CHEN.

  1. 1. A Theoretical Framework of B2C Relationship Quality:How could B2C companies use it to enhance relationship quality?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : YUQING CHEN; WANTONG ZHENG; [2015]
    Keywords : Security; Communication; Product; Personalization; B2C Relationship Quality;

    Abstract : Online shopping is becoming more popular in recent decades and there is certainly a variety ofvariables contributing to keeping customers interested in shopping online. Based on research inthe business-to-business setting we proposed four variables including security, communication,product and personalization that influence the relationship quality. READ MORE