Essays about: "Yancheng Wang"

Found 1 essay containing the words Yancheng Wang.

  1. 1. Discussion of the gift-giving behavior in rural and urban area respectively: Empirical evidence in China

    University essay from Göteborgs universitet/Graduate School

    Author : Yancheng Wang; [2020-07-10]
    Keywords : gift-giving; motive; altruism; reciprocity; social norm; China;

    Abstract : Sending gifts in specific festivals and events is a universal phenomenon. One major concern is the motivations behind the sizable and significant gift expenses. The purpose of this research is to compare the gift-giving motives between rural and urban households. READ MORE