Essays about: "Yang Li"

Showing result 1 - 5 of 12 essays containing the words Yang Li.

  1. 1. Green Consumer Behaviour in Ordering Food Online : A Study of Generation Z’s Green Consumer Behaviour in the Chinese Online Food Delivery Markets

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Nghi Le; Li Jiayi; Yang Jun; [2022]
    Keywords : Online Food Delivery; Green Behaviour; Consumer Behaviour; Ecologically Conscious Consumer Behaviour; Theory of Planned Behaviour;

    Abstract : Background: Ordering online food delivery has become an urban lifestyle for many people around the world, especially in China. The booming of this online-to-offline market has brought lucrative profits to online food delivery industry players, while consumers are enjoying the diversity of food available through this convenient delivery way. READ MORE

  3. 2. Evaluation of cracks in corrugated board, Evaluating cracks using Finite Element Method and J-integral

    University essay from KTH/Hållfasthetslära

    Author : Ming-Yang Li; [2021]
    Keywords : corrugated board; corrugated box; finite element method; fracture mechanics; mechanical properties; wellpapp; finita elementmetoden; frakturmekanik; mekaniska egenskaper;

    Abstract : This report investigates whether a FEM model can be used to assess the risk of crack growth in corrugated board. A set of box geometries with cracks at different locations were loaded and then compared using the evaluated J-integral within the FEM software. READ MORE

  4. 3. The dilemma of implementation of Integrated marketing communication

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : TianLi Li; Xiaoyu Zhang; Kai Yang; [2018]
    Keywords : ;

    Abstract : Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC is built of four parts. The first part is a concept and it also is the process. The second part explains that IMC needs special skill and knowledges. READ MORE

  5. 4. Music Consumption in China : A Qualitative Study on Chinese Consumer Behavior in Consuming Music and Its Merchandise

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Yue Wang; Yang Li; [2018]
    Keywords : Musical consumer identity; Music consumer preference; Music Culture; Music consumption; Willingness to pay; Chinese music consumer; Music merchandise;

    Abstract : In the past few decades people’s attitude towards music consumption has tremendously changed in China. With the constantly rising market and huge potential space, it is necessary to study the consumer behavior and explore factors that decide people’s willingness to pay in music consumption. READ MORE

  6. 5. Complaint Handling : A multiple case study: key factors that influence the efficiency of complaint handling in manufacturing industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : BEIYAO YANG; XUE LI; [2016]
    Keywords : complaint handling; after sales service; manufacturing industry; B2B; customer relationship;

    Abstract : Manufacturers are transforming their business model from being a product dominant to a customer centric organization, in order to maintain competitive advantage, as well as deliver customer satisfaction thereby to build a long-term relationship with them. The management of complaint handling is regarded as a crucial contributor to its business performance. READ MORE