Essays about: "Yanhong Sun"

Found 1 essay containing the words Yanhong Sun.

  1. 1. The Determinants of Chinese Banks' Foreign Direct Investment In EU

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yanhong Sun; [2004]
    Keywords : Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : The paper seeks to examine the determinants of Chinese banks' foreign direct investment in EU. Based on the results of a full-scale survey of the Chinese banks which have their branches and subsidiaries in EU, the author draw the conclusion that the Chinese banks direct investment in EU depends significantly on: (1) ownership advantages related to the bank’s size, domestic capital and deposit base, the customer base and the banking network; (2) the need to follow their clients in order to exploit their pre-existing bank-customer relationships; and (3) the access to externalities offered by the international financial center in EU and the positive business opportunities provided by the favorable banking regulation, especially the Second Banking Directive. READ MORE