Essays about: "Yannick de Rosen"
Found 1 essay containing the words Yannick de Rosen.
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1. Adaptation/Standardization of SMEs’ Marketing Mix Elements across borders
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Nowadays, the globalization phenomena makes companies of every size think beyond domestic market. However, implement an international strategy that is efficient is not a simple task for firms. Indeed, companies have to respond to market specific context while they have different characteristics. READ MORE
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