Essays about: "Yen Thi Hong Vuong"

Found 1 essay containing the words Yen Thi Hong Vuong.

  1. 1. Towards the Future in Urban Public Transportation : Exploring Business Models for Innovation & New Business Entry

    University essay from Handelshögskolan BBS

    Author : Enging Chan; Christopher Niesner; Yen Thi Hong Vuong; [2009]
    Keywords : public transportation; innovation; technology; business model; value innovation; commercialization strategies; organizational integration; corporate venturing.;

    Abstract : This Master’s thesis explores the importance of creating a new form of business model that incorporates a more substantial focus on innovation business strategy, geared towards the public transportation industry. It specifically explores how multinational companies (MNCs) in urban public transportation can use their internally developed technologies to enter new businesses beyond their current core. READ MORE