Essays about: "Yi Qian Zou"

Found 1 essay containing the words Yi Qian Zou.

  1. 1. Consumers' and companies' attitudes to personalized advertising : a case study of Taobao

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Yi Qian Zou; Huicheng Zhang; [2019]
    Keywords : Personalized Advertising; Taobao; user experience; retailer;

    Abstract : The growing technology has changed the form of advertising and user behavior. Recent years, the amount of personalized advertising is on a steady rise. Personalized advertising is based on a method called retargeting to tailor the advertisements to individual consumers by inferring their interests and preferences. READ MORE