Essays about: "Yi Qian Zou"
Found 1 essay containing the words Yi Qian Zou.
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1. Consumers' and companies' attitudes to personalized advertising : a case study of Taobao
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The growing technology has changed the form of advertising and user behavior. Recent years, the amount of personalized advertising is on a steady rise. Personalized advertising is based on a method called retargeting to tailor the advertisements to individual consumers by inferring their interests and preferences. READ MORE
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