Essays about: "Yi Wei"

Found 4 essays containing the words Yi Wei.

  1. 1. Factors Affecting Consumers’ Purchase Intention towards Smartphone of The Chinese Brands

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Yi Wei; Jiaying Zhu; [2020]
    Keywords : Country-of-origin; Perceived brand quality; Chinese brands; Subjective knowledge; Price sensitivity;

    Abstract : Abstract Date: 2020/06/09 Level: Master Thesis in Business Administration, 15 credits. Institution: School of Business, Society and Engineering, Mälardalen University. READ MORE

  3. 2. Obstacles to innovation management in SMEs : A case study of Libo Airport

    University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : YI WEI; XIANGYUN XU; [2013]
    Keywords : innovation management; innovation process; SMEs.;

    Abstract : This thesis examines innovation, innovation management and the innovation process in SMEs (small and medium enterprises). There are many academic researchers who work on innovation management but there are very few studies on SME innovation management. READ MORE

  4. 3. How to brand oneself online : A case study about 10 top musicians on Facebook

    University essay from Avdelningen för ekonomi

    Author : Nana Wei; Xueying Yi; [2012]
    Keywords : personal branding; Facebook; Musician Stars; SNS social network service ; online;

    Abstract : personal branding, Facebook, Musician Stars, SNS (social network service), online .... READ MORE

  5. 4. Environmental logistics developement : the comparison of Chinese environmental logistics and developed country's logistics

    University essay from Akademin för teknik och miljö

    Author : SIYI LI; YI WEI; [2011]
    Keywords : environmental logistics; global economic development; environmental package;

    Abstract : Logistics is regard as enterprise's "third profit source" and in the process of global industrialization it plays an important role. Many industries improve logistics conditions to reduce operating costs, and they attempt to obtain a new competitive advantage. READ MORE