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Showing result 1 - 5 of 9 essays matching the above criteria.

  1. 1. Best Friend or Acquaintance? Exploring Brand Relationships between Consumers and Plant-Based Food Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thi Hong Anh Tran; Chia-Yin Liu; [2022]
    Keywords : Brand Relationship; Consumer-Green Brand Relationship; Consumer Value; Plant-Based Food Brands; Business and Economics;

    Abstract : The purpose of the thesis is to explore the relationships between plant-based food brands and their consumers specifically in Sweden. To do this, the study aims to characterize the brand relationships that consumers form with plant-based food brands and understand their perceived green benefits and underlying value when choosing these brands... READ MORE

  3. 2. Bigger is not always better - The Evergreen communication crisis

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thi Hong Anh Tran; Yimei Xie; Chia-Yin Liu; [2022]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  4. 3. Brands relationships: Exploring the Secret Brand Relationship

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Casper Tönning; Chia-Yin Liu; Ayelen Rojas Alvarez; [2021]
    Keywords : Secret brand relationships; Consumer embarrassment; Brand relationship; Sensitive products; Taboo marketing.; Business and Economics;

    Abstract : Abstract Purpose: The purpose of this paper is to conceptualize and investigate those relationships that occur when customers feel embarrassed of their buying behaviour. Methodology: A qualitative research method has been chosen to conduct this research. Primary data has been collected through two focus groups and three interviews. READ MORE

  5. 4. Personnel Instability, Personnel Management, and the Company Image of Small Tourism Enterprises in Remote Destinations : A Case Study of Abisko Mountain Lodge

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Yin Liu; [2020]
    Keywords : Tourism Sustainability; Tourism Personnel; Personnel Management; Small Tourism Enterprises; Remote Destinations;

    Abstract : In recent decades, tourism has been developed rapidly in the world. With such development, tourism sustainability has drawn great attention, especially in remote destinations. In Swedish Lapland, the studies have been focusing on social sustainability in terms of local communities and other external factors. READ MORE

  6. 5. Immersive Storytelling for Environmental Communication

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Yin He; [2019]
    Keywords : design research; information design; visual media; immersive storytelling; immersive visualization; dome content creation; environmental communication;

    Abstract : As one of the earliest attempts to apply immersive technology in environmental communication, this design research project tries to answer the following research question: how do we communicate the connections between food-related behaviors and environmental impacts through immersive storytelling? During the project, an immersive story called "Trik’s' Party" for dome shows and a journey map of an immersive visitor experience are created. These design outcomes and this paper are built on the knowledge of scientific findings, communication methods, content creations, and service design. READ MORE