Essays about: "Yingxi Jiao"

Found 2 essays containing the words Yingxi Jiao.

  1. 1. Towards an understanding of consumer´s behavior of buying secondhand products on social media

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Yingxi Jiao; [2015]
    Keywords : passive shopping; consumer-to-consumer C2C business; social media; secondhand Products; consumer behavior; Active shopping; utilitarian and hedonic shopping.; Social Sciences;

    Abstract : Due to the research scarcity in consumers’ secondhand shopping behaviors and consumer-to-consumer (C2C) businesses on social media platforms, this thesis decided to concentrate on both secondhand products and social media. The aim of this thesis is to explore the consumers’ behaviors of buying secondhand products on social media – a new channel of doing C2C businesses. READ MORE

  2. 2. How does CSR influence a firm's profitability? : - A case study of Sandvik

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad; Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Yingxi Jiao; Wenjun Xie; [2013]
    Keywords : Corporate Social Responsibility CSR ; profitability; CSR-profitability relationship;

    Abstract : With the increased concentration on the corporate social responsibility (CSR), firms are not only required to focus narrowly on generating profit returns for shareholders, but also asked to take responsibilities for firms’ other stakeholders, e.g. customers, employees, society etc., from social, environment and economic perspectives. READ MORE