Essays about: "Yipeng Luo"

Found 1 essay containing the words Yipeng Luo.

  1. 1. Marketing Strategies : the situation and development suggestions for small and medium-sized travel agencies in China's Hainan province

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Tianlai Han; Yipeng Luo; Yue Qi; [2013]
    Keywords : Marketing strategy; Market expansion strategy; Tourism; Travel agency; Development present situation analysis;

    Abstract : Purpose/aim: This paper research to help SME travel agencies make ticket pricing strategy and choose the reasonable age group for publicity. Design/methodology/approach: This thesis will use SWOT to analyze the strength, weakness, opportunity and threat of Hainan’s SME travel agencies, and also the marketing theory and human resource management. READ MORE