Essays about: "Yirui Shen"

Found 1 essay containing the words Yirui Shen.

  1. 1. How to Improve Customer Loyalty to Online Travel Agencies : A research on Expedia, an online travel booking platform

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Yirui Shen; [2018]
    Keywords : Customer loyalty; perceived customer value; trust; perceived customer risks; online travel agency;

    Abstract : Nowadays with the development of Internet, there is a shift from offline to online travel agencies. Challenges like customer loyalty go hand in hand with advantages such as fast speed and convenience. READ MORE